Football Helmets and Franchis Opportunity

REALITY -- I'm late on this story as the end of school took over. Let me opine about Big Ben's Bad Bike.
For those who don't know the Pittsburgh Steeler Quarterback got himself into a motorcycle wreck while not wearing a helmet. It doesn't look like he'll lose any playing time so the whole sports argument is steeped in what COULD have happened. This isn't sports first interaction with motorcylces as a top 10 draft pick a few years back screwed himself up to the point of not being able to play from a bike wreck. A dodger second basemen spent time on the DL for the same reason.
I am just as frustrated as the next person. How can someone so rich doing the job that so many of us would give anything to do be so reckless. Doesn't the team deserve more than that? I wanted them to sue Ben for his entire signing bonus and this year's salary.
Upon further review, however, I don't think they can, or should, do a thing. Can my school system take money from me if i do something promoting lack of intelligence (like watching american idol on tv?)? Can a coke executive have money taken from them if they are caught going to a dallas cowboys game (highly sponsored by Pepsi)?
It's just our idolotary of sport's atheletes that lets us say it's not fair they could do something dumb. Yes, sports fans, athletes are allowed to be stupid. They are paid much more than most of us for playing a kid's game but they still deserve fairness.
Ben, stop riding your bike without a helmet (shoot stop riding your bike entirely). But Steelers be concernced for his well being and let it go.

FANTASY -- I comission a fantasy football league that is this side of ridiculous in it's form. We have the normal head to head league of 10 teams. However, we also add in the banter of ultra-competitive owners, seasonal awards, weekly power point recaps and predictions, a record book across the seasons. Obsessed? Probably (i do have a sport's blog don't I). But we are in need of a few new owners. If you'd be interested in talking about it. Please leet me know.